Press Releases

• DS Automobiles, which has been involved in Formula E for 10 years, uses the all-electric series to accelerate the development of its road cars  

• N°8, the French marque’s new 100% electric flagship, incorporates a number of concepts and elements that come directly from Formula E 

• Both on the road and the racetrack, DS Automobiles has established a benchmark in electric vehicle technology 

• DS Automobiles and Michelin, two internationally renowned French brands and long-standing partners, are joining forces in an exclusive collaboration to transform the electric travel experience
• This editorial partnership is aimed at enhancing the experience of travellers looking for a new way to explore France, by taking time for discovery and the unexpected
• This avant-garde vision of electric travel is being brought to life by the publication of ‘The Art of Electric Travel’ guide on 25 April 2025, with a foreword by Mathieu Flonneau, a specialist in urban history, mobility and motoring

• For the first time in its history the ABB FIA Formula E World Championship will visit Jeddah in Saudi Arabia for a double-header 

• For the third E-Prix of Season 11, Formula E and the FIA is launching PIT BOOST: a compulsory pit stop offering the cars 10% of extra energy (+3,85 kWh) from a 600kW 30-second charge 

• DS Automobiles and PENSKE AUTOSPORT will be looking to score more points with drivers Jean-Eric Vergne and Maximilian Günther 

• The new DS Automobiles flagship with up to 466 miles* (750 km) of combined range (WLTP cycle) is now available to order
• DS N°8 is available in two specification levels: PALLAS and ÉTOILE, with power up to 350hp and in 2 or 4-wheel drive
• DS N°8 PALLAS is being offered from £50,790 OTR with a 74 kWh battery
• Orders can be secured with a deposit of just £250
• The first deliveries of N°8 are scheduled for the second half of 2025

• With effect from 3 February 2025, Xavier Peugeot becomes Chief Executive Officer of DS Automobiles
• Xavier Peugeot succeeds Olivier François, who has been at the helm of DS Automobiles since July 2023
• Olivier François continues his strategic missions within Stellantis, taking on responsibility of the newly created Marketing Office, while retaining responsibility for the FIAT brand

• New PALLAS 55 version of DS 3 and DS 4 launched to celebrate the 70^th anniversary of the original DS, launched in 1955
• PALLAS 55 models come with metallic paint, upgraded wheels, black roof and comfort pack, along with a unique gold badge as standard
• PALLAS 55 variants available with hybrid powertrains
• DS 4 PALLAS 55 available with 0% APR, while DS 3 PALLAS 55 is available with 3.9% APR

• As official partner to Retromobile 2025, DS Automobiles has chosen this very special show to mark the 70th anniversary of DS 

• “The DS, a work of art for 70 years” exhibition will showcase 12 historic and exclusive DS models, carefully picked by L’Aventure DS Automobiles 

• Supported by the DS Brand, the National School of Automotive and Mobility Professions GARAC is reviving the DS Balloons creation from 1959 to promote the unrivalled comfort of the DS with its hydropneumatic suspension 

• A timeless icon, the DS embodies daring and the avant-garde spirit, values that continue to enrich each DS Automobiles creation including the N°8, the brand’s new flagship, which will be shown for the first time at Retromobile 

• DS Automobiles has a remarkable heritage driven by the first DS introduced in 1955. This iconic model embodies much more than a car.

• A true revolution in the automotive industry driven by its bold design and avant-garde technology, it quickly established itself as a global symbol of French elegance and expertise and a legend through its charisma that goes far beyond the sphere of cars.

• Whether as a work of art, movie star or presidential vehicle, the legacy of the DS is now rooted in the Brand’s timeless DNA, which inspires it to come up with cars embodying the French art of travel.

• Official Paris Fashion Week partner since 2019, DS Automobiles continues show partnership for 2025 with a fleet of 15 DS 7 PLUG-IN HYBRIDs
• Journalists and influencers, invited by the Fédération de la Haute Couture et de la Mode, will travel across Paris from show to show in absolute comfort aboard DS 7

• The second round of the ABB FIA Formula E World Championship Season 11 took place in Mexico on Saturday

• Jean-Éric Vergne and Maximilian Günther finished fifth and sixth respectively, both securing important points for the DS PENSKE squad

• French premium constructor DS Automobiles and its drivers are now aiming for the podium at the next round in Saudi Arabia from 14-15 February

DS N°8 is the new DS Automobiles flagship, inspired by the DS AERO SPORT LOUNGE concept

· Impeccable quality, extended range and absolute comfort make it the most serene of electric cars

· With a charismatic, slim and elegantly sleek design, DS N°8 embodies a new SUV Coupé shape

· A remarkable Cx of 0.24 to achieve a WLTP combined cycle range of up to 466 miles and more than 310 miles on the motorway

· The cockpit redefines the standards for comfort and embodies a new French art of travel with advanced connectivity, supported with artificial intelligence, to make the in-car experience seamless and immersive

· With up to 350hp and available in two or four-wheel drive, DS N°8 will be launched in Europe from mid-2025

• DS Automobiles and its partner PENSKE AUTOSPORT are ready for the first race of ABB FIA Formula E World Championship Season 11 in Sao Paulo, Brazil on Saturday 7^th December

• DS PENSKE is aiming to be among the frontrunners this season, thanks to the third-generation all-electric single-seater DS E-TENSE FE25 developed by DS Performance

• Jean-Eric Vergne, Formula E’s only two-time champion, and German driver Maximilian Günther will take to the grid in the new GEN3 DS E-TENSE FE25 car

• DS Automobiles has formed part of the ABB FIA Formula E World Championship since 2015.

• The DS E-TENSE FE25 will kick off the 10th season in the all-electric series on Saturday in Sao Paolo, Brazil.

• With two double championship titles, 16 wins, and 51 podiums, DS Automobiles has played a leading role in the history of Formula E.

• With its involvement in the cutting-edge motorsport championship, the French premium manufacturer accelerates the development of its road cars and benefits from worldwide visibility.

• The next model from DS Automobiles will be named DS N°8
• The name signifies a new strategy for the French brand with the introduction of a 100% electric-only model, while positioning it firmly in the luxury car market

• Development of the new DS Automobiles model is continuing with more than fifty pre-production vehicles, in distinctive camouflage, beginning a phase of fine-tuning on French roads.
• Using the colours of the DS E-TENSE FE25 entered in the ABB FIA Formula E World Championship, deep black punctuated by gold coloured aerodynamic lines, this unique camouflage reveals the basic lines of the new model.
• Ahead of the official unveiling of the new 100% electric design, DS Automobiles today reveals its 750 km range in the WLTP combined cycle, developed through extensive work on the car’s aerodynamics,  and DS Automobiles’ advanced technology.
• The official introduction of             is scheduled before the end of the year.

• 65% of adults who work from home miss the regular commute they once had, according to research by DS Automobiles
• Driving to and from work helped commuters manage their work-life balance, according to 75% of those polled
• Switching off from home and family life, and singing out loud in the car were among the top things people miss most about driving to work
• 29% of commuters who used to drive to work said it allowed them to ‘switch off’ from the working day
• DS Automobiles offers remarkable comfort combined with technical excellence, so you can rediscover the pleasure of driving on every journey

• With less than three weeks to go before official testing begins (from 4-7 November) prior to Season 11 of the ABB FIA Formula E World Championship, DS Automobiles and PENSKE AUTOSPORT present the DS E-TENSE FE25

• Featuring a fresh design, more aerodynamic bodywork, four-wheel drive and a new powertrain developed by DS Performance, the DS E-TENSE FE25 will be the ace up the sleeve of the Franco-American squad

• The sport’s only two-time champion, Jean-Eric Vergne, will take the wheel of the new Gen3 Evo car in DS PENSKE colours alongside talented German driver Maximilian Günther 

• SM, a model enshrined in DS Automobiles heritage, returns in the form of a design study on show at Chantilly Arts & Elegance
• SM TRIBUTE is a unique work created by DS DESIGN STUDIO PARIS to celebrate ten years of art and elegance

• German driver Maximilian Günther joins the DS PENSKE team in the ABB FIA Formula E World Championship
• Günther, who has been competing in the all-electric series since Season 5, will be teammates with Frenchman Jean-Eric Vergne
• Formula E Season 11 gets underway with official testing from 4-7 November in Valencia, Spain

• The Prestige Awards celebrate DS Automobile retailers across three categories, Retailer of the Year, Most Improved Retailer and the Prestige Award for Marketing
• DS Swansea, FRF, was named Retailer of the Year, with Stellantis & You Romford and Charles Hurst Belfast second and third respectively
• Wilmoths Maidstone was named Most Improved Retailer with DS Swansea, FRF, also taking home the prize for  Prestige Award for Marketing
• DS Automobiles recently welcomed the latest retailer to its network at Stellantis & You Cribbs Causeway