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03 Feb 2025
XAVIER PEUGEOT IS APPOINTED DS AUTOMOBILES CEO
With effect from 3 February 2025, Xavier Peugeot becomes Chief Executive Officer of DS Automobiles Xavier Peugeot succeeds Olivier François, who has been at the helm of DS Automobiles since July 2023 Olivier François continues his strategic missions within Stellantis, taking on responsibility of the newly created Marketing Office, while retaining responsibility for the FIAT brand
- With effect from 3 February 2025, Xavier Peugeot becomes Chief Executive Officer of DS Automobiles
- Xavier Peugeot succeeds Olivier François, who has been at the helm of DS Automobiles since July 2023
- Olivier François continues his strategic missions within Stellantis, taking on responsibility of the newly created Marketing Office, while retaining responsibility for the FIAT brand
Xavier Peugeot, age 60, who holds a master's degree in management and a master, respectively from Paris La Sorbonne University and Paris Dauphine University, joined the PSA Peugeot Citroën Group in 1994. He has held various positions in sales and marketing, including Director of the Peugeot Netherlands subsidiary, between 2005 and 2007, and Director of Marketing and Communications for the Peugeot brand, from 2009 to 2011. In 2012, as Peugeot Product Director, he made a major contribution to building a coherent, global range for the brand. In 2014, he took over as Head of Citroën Product, driving forward the renewal of an attractive range designed to make mobility accessible to all. In 2019, he became Director of the Commercial Vehicles Business Unit, for PSA and then Stellantis.
From 3 February 2025, Xavier Peugeot is appointed CEO of the DS Automobiles brand, succeeding Olivier François who is continuing with other strategic missions within Stellantis, taking on responsibility of the newly created Marketing Office, while retaining responsibility for the FIAT brand
Xavier Peugeot reports to Jean-Philippe Imparato, Enlarged Europe COO within the Company.
“I would like to congratulate the work of Olivier who, during his nearly two years leading DS Automobiles, has capitalized on the French culture, consolidating the brand's identity and the uniqueness of its positioning in the market. Another highlight is the in-depth work carried out to improve customer satisfaction, which is already beginning to bear fruit and which must now be pursued with the aim of achieving excellence. I'd like to thank Olivier and welcome Xavier to his new role as the brand begins a new chapter.”
Jean-Philippe Imparato, Enlarged Europe Chief Operating Officer
With DS Automobiles having just celebrated its 10th anniversary and 2025 kicking off with the 70th anniversary of the iconic 1955 DS, followed by the global launch of its new 100% electric flagship model DS N°8, Xavier Peugeot said:
“DS Automobiles is a young brand with solid foundations and an exceptional heritage based on an iconic model, the DS, which celebrates its 70th anniversary this year. I would like to pay tribute to the commitment of my predecessors, particularly Olivier, who has done a great job to ensure its development. I am proud to join the teams who have demonstrated their motivation and ability to create a unique universe in the world of the automotive industry. We are going to continue to write this story to further the influence, the image of excellence and the know-how of DS Automobiles throughout the world.”
Xavier Peugeot, CEO of DS Automobiles
Note: From 3 February 2025, Xavier Peugeot will also be appointed Stellantis Head of Heritage.
PRESS CONTACTS
Krystyna Perry – Head of PR DS Automobiles UK krystyna.perry@stellantis.com 07710 062 783
Manesh Taank – PR Manager DS Automobiles UK manesh.taank@stellantis.com 07841 569 038
ABOUT DS AUTOMOBILES
Founded in Paris in 2014, DS Automobiles is a premium brand aiming to embody the French art of travel. Thanks to an exceptional heritage, exemplified by the 1955 DS and enriched by the wealth of French culture, DS Automobiles offers a global and diverse range with DS 3, DS 4, DS 7 and N°8.
Designed for a clientele seeking something different, who want to travel the world and enjoy every moment, DS creations stand out through their charismatic style, interior refinement, sophisticated technology and first-class comfort. Combined with a suite of bespoke services, they offer a unique brand experience before, during and after each journey.
With numerous records since its entry into Formula E in 2015, including two double Teams’ and Drivers’ titles, DS Automobiles is at the forefront of electrification and sells each of its models in an electrified version. The brand offers 100% electric drivetrains as well as self-charging and plug-in hybrids with up to 360hp and 4-wheel drive. In 2025, DS Automobiles is accelerating its transition to all-electric with the arrival of N°8, a new model offering up to 466 mile range.
With a presence in 40 countries, the DS brand has an exclusive distribution network that includes nearly 450 DS STORES around the world.
Follow news from DS internationally on www.DSautomobiles.co.uk @DS_UK