Jeep® Brand Appoints Bob Broderdorf to Chief Executive Officer

• Industry veteran, former senior vice president and head of Jeep® brand North America leads next chapter for iconic brand  
• Succeeds Antonio Filosa who continues to oversee all U.S. Stellantis brands, including Jeep, as America's Regions COO 

The Jeep® brand today announces Bob Broderdorf as its new chief executive officer (CEO). Broderdorf, who previously served as senior vice president and head of Jeep brand for North America, has more than 25 years experience leading iconic American brands including Ram and Dodge. He has a proven track record of driving growth and profitability through strong dealer relationships, breakthrough marketing and strategic go-to-market planning.

 
Broderdorf succeeds previous Jeep brand CEO, Antonio Filosa, who will continue to oversee the Chrysler, Dodge, Jeep and Ram brands in his position as America's Regions chief operating officer (COO) of Stellantis.

 
“We are thrilled to appoint Bob to drive the legendary Jeep brand forward during this transformational time,” said Antonio Filosa, America’s Regions COO. “Having had the pleasure working closely with him over the years, I couldn’t be more confident in Bob’s leadership. Since November 2024 alone, Bob has grown Jeep brand market share by 16 percent and reduced inventory by over 30 percent in the U.S. The growth plan Bob established for North America has set a strong foundation to launch into 2025 and I look forward to continuing to work alongside him to introduce more Jeep vehicles globally than ever before.”

 
Broderdorf will head a new leadership team for the Jeep brand, merging North America and global operations into one group managing sales, operations, product, communications and marketing. This includes the appointment of Mike Koval to the role of senior vice president and head of sales operations for the brand. Most recently, Koval was the senior vice president of Mopar in North America and previously served as CEO of Ram where he oversaw consistent years of sales success and market share growth.

“I’m honored to step into the Jeep brand CEO role to build upon the strong foundation established by Antonio and the team,” said Bob Broderdorf, Jeep brand CEO.  “Leading a brand with such a rich history is both a privilege and a responsibility. This year, we will strengthen the brand with a strategic investment of over three billion dollars across the business to rebuild trust with our dealers and introduce new products that will resonate with our customers. I look forward to working closely with our talented team to drive a transformative evolution for the Jeep brand.”   

ENDS

Jeep® Brand

Built on more than 80 years of legendary heritage, Jeep® is the authentic SUV brand that delivers legendary off-road capability, interior refinement, high-tech features, and versatility to people who seek extraordinary journeys. The Jeep® brand delivers an open invitation to live life to the fullest by offering a broad portfolio of vehicles that continues to provide owners with a sense of safety and security to handle any journey with confidence. Jeep® Wave, a premium owner loyalty and customer care program that is available to the entire Jeep® 4x4 lineup, is filled with benefits and exclusive perks to deliver Jeep® brand owners the utmost care and dedicated 24/7 support. The legendary Jeep® brand’s off-road capability is enhanced by a global electrification initiative that is transforming 4xe into the new 4x4 in pursuit of the brand’s vision of accomplishing Zero Emission Freedom and added 4x4 capability. All Jeep® brand vehicles will offer an electrified variant by 2025.

Contacts    

Manesh Taank, PR Manager  07841 569038       Manesh.taank@stellantis.com       

Krystyna Perry, Head of PR 07710 062783          krystyna.perry@stellantis.com